Daily news about direct marketing & consumer activation
About directdaily
It was in June 2006 that directdaily launched its mission to showcase the world’s best of direct marketing and engaging advertising work, which we categorise and update daily. Directdaily is here to provide inspiration and perhaps even broaden your horizons and give you a new perspective on your profession.
Contact
Should you have any queries about directdaily, we can be reached at info@directdaily.com
Monthly Merit
Each month, directdaily accolades the best work in direct marketing and consumer activation. We ask one of the world’s leading creatives to judge all entries and select one of them for our Monthly Merit award. Once every twelve months, all guest jury members are asked to select the best work of the year, wich receives the directdaily Annual Award.
The Monthly Merit February goes to Farfar London for their case Nokia “The World’s Biggest Signpost”.
Agency: Farfar London, United Kingdom.
Creative Crew
Finally, the list of most awarded creatives. Who are those geniuses who create those award-winning concepts? It turns out to be only a small group of mostly European people.
01 Bill Bruce, USA – David Lubars, USA 85.18
02 Joost Berends, Belgium - Philippe Deceuster, Belgium – Jens Mortier, Belgium 77.65
03 Dieter VanHoof, Belgium 54.82
04 Bernard Lukas, Germany 52.90
05 Arno Lindemann, Germany 52.27
06 Tom Hauser, Germany 48.46
07 Enric Nel-lo, Spain 46.80
08 Caroline Ellert, Germany – Soeren Porst, Germany – Joanna Swistowski, Germany 45.62
09 Joeri VandenBroeck, Belgium 45.39
10 Chuck Tso, USA 43.86
However, there is little overlap between the different years. Which means there are only a few creatives who perform consistent over the years. We have to look into the Top 50 of even Top 75 to get creatives who get high points in both years. Who are they? Joost Berends, Philippe DeCeuster, Jens Mortier, Dieter VanHoof and Joeri VandenBroeck from Mortierbrigade (Belgium) are amongst them. Mimmi Andersson, Elisabeth Berlander, Jan Eneroth, Mattias Frendberg, Ulrika Good, Albin Larsson, Micke Schultz and Gunnar Skarland from Goss (Sweden) is another consistently strong team.
For 2010 we are wondering how Bernard Lukas and Arno Lindemann will score. Since leaving Jung von Matt and starting Lukas, Lindemann & Rosinski they succeeded in already gaining some points.
If you want the full results and rankings you can now pre-order the full report. For only € 59 you receive early February a pdf with the 2008, 2009 and combined rankings for over 1200 creatives and more than 250 agencies from 37 countries around the globe.
Pre-order now by sending an e-mail to info@directdaily.com for all details.
Inspiration
Ji Lee is a Korean designer that grew up in Brasil and went to NY for studying. Today he’s Creative Director at Google Creative Labs and on his spare times, he creates projects like the one below: small pieces stuck to the ceiling, proposing new perspectives.
Found at: Invisible Red
Find more inspiration here
Old stuff
Drambuie “Return of the Prince” Their brief was to get young affluent males and to try Drambuie in a new serving suggestion – Drambuie & Soda. The problem was, even though everyone has heard of Drambuie, they don’t know what it is or how you drink it. Bar staff included. Also, the bars they wanted to get people to drink it in don’t really allow promotions. And now for some history. The recipe for Drambuie was handed down by Scottish Prince, Charles Stuart, to a loyal subject after his defeat on the battlefield by the British in 1745 (if he’d won, he’d have been King of Great Britain!). True story. Their idea was to bring Charles Stuart back – a direct descendant of the original Scottish prince, surrounded with the trappings of a very wealthy playboy. His own blog established a globetrotting history. Charles visited bars as a Scottish bloke on holiday. He’d get chatting with barmen, ordering a Drambuie & Soda and showing them how to mix one. A few days later Charles would turn up with his entourage – including a chauffered $300K Audi and security. This time he’d get chatting with the locals and maybe shout them a drink – a Drambui & Soda. Why Drambuie? He might make a reference to some family history. Before leaving, Charles would give his new-found friends his calling card, and invite them to a party he was throwing whilst in town. Charles toured bars in Sydney and Melbourne and hosted parties in both cities for over 500 people. The parties made the social pages and Charles popped up on various blogs etc. Charles also introduced his new found friends to the “Drambuie Clan”. And then he disappeared. Charles hasn’t been seen for months, but still the Drambuie is flowing – through invitations to pop-up parties and events – most with a Scottish theme.
Agency: The One Centre, Australia.
For more old stuff click here
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