With thousands of sensory nerve fibers in the nosetrils, trimming nose hair can be as risky as cutting live wires. They used billboards around actual electric wires and poles to amusingly yet convincingly dramatize the need for the Panasonic nose hair trimmer’s safety cutting system.
Each month, directdaily accolades the best work in direct marketing and consumer activation. We ask one of the world’s leading creatives to judge all entries and select one of them for our Monthly Merit award. Once every twelve months, all guest jury members are asked to select the best work of the year, wich receives the directdaily Annual Award.
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina.
Creative Crew
Finally, the list of most awarded creatives. Who are those geniuses who create those award-winning concepts? It turns out to be only a small group of mostly European people.
However, there is little overlap between the different years. Which means there are only a few creatives who perform consistent over the years. We have to look into the Top 50 of even Top 75 to get creatives who get high points in both years. Who are they? Joost Berends, Philippe DeCeuster, Jens Mortier, Dieter VanHoof and Joeri VandenBroeck from Mortierbrigade (Belgium) are amongst them. Mimmi Andersson, Elisabeth Berlander, Jan Eneroth, Mattias Frendberg, Ulrika Good, Albin Larsson, Micke Schultz and Gunnar Skarland from Goss (Sweden) is another consistently strong team.
For 2010 we are wondering how Bernard Lukas and Arno Lindemann will score. Since leaving Jung von Matt and starting Lukas, Lindemann & Rosinski they succeeded in already gaining some points.
If you want the full results and rankings you can now pre-order the full report. For only € 59 you receive early February a pdf with the 2008, 2009 and combined rankings for over 1200 creatives and more than 250 agencies from 37 countries around the globe.
The City of Philadelphia Mural Arts Program and Philadelphia native, New York-based artist Stephen Powers, have collaborated to create Love Letter, a public art project consisting of a series of 50 rooftop murals from 45th to 63rd streets along the Market Street corridor. The murals, which are best viewed from the Market-Frankford elevated transit line, collectively express a love letter from a guy to a girl, from an artist to his hometown, and from local residents to their West Philadelphia neighborhood. Love Letter, which will be documented in two books, a film, and a gallery exhibition, speaks to all those who have loved and for those who long for a way to express that love to the world around them.
Dead End Job. As a parent, one of your greatest fears is your child failing at school and jeopardising their future. Academic Excellence provides a range of computer-based educational tools that can help bring children who are struggling at school back up to speed. They wanted to bring the parent’s fear to life in a dramatic manner. By showing the kind of job no parent would want their child ending up in, the sandwich board guy who hands out flyers. While the sandwich board highlights the problem, the flyer highlights the solution, that Academic Excellence can help your child achieve success. Job well done. A relevant message delivered in a humorous way straight into the hands of the target market at a time they are thinking about their child’s schooling, after school pick-up time. And over 30 sales leads generated in the week of activity.
