Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall. To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.
Shockingly introduce the new Toyota Yaris in the male and female youth segment, Hatchback car users. Transforming the 3 prinicipal competing models (VW Golf, Peugeot 306 and Renault Clio) in the new Toyota Yaris, inviting owners to test drive and challenging them to “change” their cars “old” with the new Yaris. Blankets were used vinyl printed with the design of the new Toyota Yaris, to cover all competing models that were parked in the places most frequented by the target: college parking lots, malls, pubs and nightclubs. When the owner approached the car covered puzzled, appeared a couple of promoters who removed the blanket and handed him a gift (top sun). They had previously placed the invitation to test drive the pilot’s side mirror. The results showed a 21% of a total of 1.630 contacts for the test drive. 80% of sales to date have been specified in the youth segment.
Agency: Positivo Lima, Peru.
POSTED BY Marc van Wageningen AT 13:37
CATEGORY: Automotive
Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.
Agency: New Message Amsterdam, The Netherlands.
POSTED BY Marc van Wageningen AT 17:02
CATEGORY: Travel
Mr. Mahesh Parab has always lived, loved and celebrated his four-legged friends. He converted this into a business and runs a personalized dog training service for high pedigree dogs. His clientele was a small set of the affluent in Mumbai, who relied upon him to train the latest addition to their family. His business has run on word of mouth till date until his decision to advertise his services. Sure it is lovely to see your trained faithful, sit, roll over and behave beautifully when visitors come to stay, top of mind is training it to answer the call of nature in a perfect way. Keeping in mind the places visited by the kind of clientele Mr. Mahesh Parab caters to, mysterious paw marks were placed leading into washrooms, all the way through to the commode and even on it. On lifting the cover the vistor would find the name and number of Mr. Mahesh Parab. As a result Mr. Mahesh Parab’s life has completely Gone to the dogs.
They developed a low budget proposal for Faber Castell, to position their highlighters in their present targets: Mainly young college students. For this they detected one moment, night time and one necesitty: to stand out and not cause an accident. What did they do? Make bicycle riders stand out just like a word in a book. How? They gave out vest with high visibility at night, to ride through the bicycle paths of the city. These vest had the classic colors that are related to highlighters and were appropriate to represent the Faber Castell trademark.
Agency: Unitas/RNL Santiago, Chile.
POSTED BY Marc van Wageningen AT 12:09
CATEGORY: Office Equipment
They created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don’t allow them to come in. But of course, the door opened in the usual way. The copy line says simply “Milk makes you stronger. Meiji.”
Its a wrap! Confused.com wraps Somerville Road, Worcester in bubble wrap to highlight the importance of taking care on the roads, especially due to the rise in insurance claims following the bad weather. The street was named as having one of the highest numbers of car insurance claims in the UK in the last 5 years. For tips on save driving in the winter, visit www.confused.com/accidentavenue.
In October 2009 Nokia presented a literally huge ambient campaign, featuring the biggest sign post ever in the very heart of London. The 50 meter tall, six ton motorized red arrow promoted the “Good Things” feature of Nokia’s Ovi Maps navigation system.
An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi & Saatchi. With the support of Solstice Travel and Romanian Police. The item was produced in 10,000 pieces and distributed during the weeks before Christmas in gas stations across Romania. “This Christmas, don’t drink and drive”.
Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.
Each month, directdaily accolades the best work in direct marketing and consumer activation. We ask one of the world’s leading creatives to judge all entries and select one of them for our Monthly Merit award. Once every twelve months, all guest jury members are asked to select the best work of the year, wich receives the directdaily Annual Award.
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina.
Creative Crew
Finally, the list of most awarded creatives. Who are those geniuses who create those award-winning concepts? It turns out to be only a small group of mostly European people.
However, there is little overlap between the different years. Which means there are only a few creatives who perform consistent over the years. We have to look into the Top 50 of even Top 75 to get creatives who get high points in both years. Who are they? Joost Berends, Philippe DeCeuster, Jens Mortier, Dieter VanHoof and Joeri VandenBroeck from Mortierbrigade (Belgium) are amongst them. Mimmi Andersson, Elisabeth Berlander, Jan Eneroth, Mattias Frendberg, Ulrika Good, Albin Larsson, Micke Schultz and Gunnar Skarland from Goss (Sweden) is another consistently strong team.
For 2010 we are wondering how Bernard Lukas and Arno Lindemann will score. Since leaving Jung von Matt and starting Lukas, Lindemann & Rosinski they succeeded in already gaining some points.
If you want the full results and rankings you can now pre-order the full report. For only € 59 you receive early February a pdf with the 2008, 2009 and combined rankings for over 1200 creatives and more than 250 agencies from 37 countries around the globe.
The City of Philadelphia Mural Arts Program and Philadelphia native, New York-based artist Stephen Powers, have collaborated to create Love Letter, a public art project consisting of a series of 50 rooftop murals from 45th to 63rd streets along the Market Street corridor. The murals, which are best viewed from the Market-Frankford elevated transit line, collectively express a love letter from a guy to a girl, from an artist to his hometown, and from local residents to their West Philadelphia neighborhood. Love Letter, which will be documented in two books, a film, and a gallery exhibition, speaks to all those who have loved and for those who long for a way to express that love to the world around them.
Dead End Job. As a parent, one of your greatest fears is your child failing at school and jeopardising their future. Academic Excellence provides a range of computer-based educational tools that can help bring children who are struggling at school back up to speed. They wanted to bring the parent’s fear to life in a dramatic manner. By showing the kind of job no parent would want their child ending up in, the sandwich board guy who hands out flyers. While the sandwich board highlights the problem, the flyer highlights the solution, that Academic Excellence can help your child achieve success. Job well done. A relevant message delivered in a humorous way straight into the hands of the target market at a time they are thinking about their child’s schooling, after school pick-up time. And over 30 sales leads generated in the week of activity.
